Combining the Best of Industry and Education

About the Council

The Public Relations Advisory Council is a group of industry professionals that provides regular advice and counsel to faculty, staff and students of the Department of Public Relations at UF’s College of Journalism and Communications. It advises Department educators, administrators and future public relations professionals about the direction of, changes in and needs of the public relations discipline.  This includes, but is not limited to, input about curriculum, careers, professional development, funding and research opportunities to advance individual and Department goals. The Council convenes twice each year, during the spring and fall semesters, in Gainesville.

Council Membership

The Council is comprised of a minimum of 27 members who are both University of Florida alumni and non-alumni, work in and out of state, and bring a diversity of experience to the educational environment. Council members represent diverse areas of communication and public relations practice, including corporate, government, agency, tourism, technology, international and not-for-profit, to name a few. Council members may serve up to two consecutive 3-year terms.

Our members are leaders within their respective organizations and industries. They represent the highest levels of the profession, from executive leaders at global agencies, chief communications officers, and current and former chairs of prestigious professional societies such as PRSA.

Council-Supported Initiatives

The Agency

The AgencyThe Public Relations Advisory Council was instrumental in providing input and support for The Agency, a strategic communication agency within the College of Journalism and Communications, in service to local, national and global brands. The Agency launched in March 2015 and is led by Executive Director Andy Hopson.


frankCouncil members have been active supporters of the nation’s first academic program in Public Interest Communications at UF. Several also donate their time and talents as volunteers for the program’s annual frank gathering in Gainesville. The third annual gathering, led by Professor Ann Christiano, the Frank Karel Chair in Public Interest Communications, returns to Gainesville February 24-26, 2016.